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SPONSORSHIP OPPORTUNITIES

WHY SPONSOR VLAFF?

The 7th annual VLAFF, scheduled from September 10 - 20, 2009, will build on its reputation for excellence in cutting-edge programming by presenting screenings and events at various venues in Vancouver. Thousands of Latin Americans and non-Latin Americans alike will attend screenings, and participate in events, learning opportunities and celebrations, offering a unique opportunity to sponsors for exposure across the Lower Mainland, Canada and the world.

VLAFF OFFERS A NUMBER OF EXCEPTIONAL HIGHLIGHTS INCLUDING:

  • Premières and screenings of award-winning films, some of which will not be released in Canada;
  • Venues to showcase the next generation of Latin American filmmakers;
  • Interactive panel discussions;
  • Cultural and community events; and
  • Exclusive seminars with industry leaders including last year's workshop featuring Academy Award winning Cinematographer Guillermo Navarro (Pan's Labyrinth).

VLAFF AUDIENCE

  • Last year's festival was attended by an audience of 4,780 actively-engaged film lovers, filmmakers, actors, programmers, industry representatives, academics, community members and journalists.
  • VLAFF's audience includes the dynamic and rapidly growing Latin American population, as well as a large number of non-Hispanic Canadians of various ages and backgrounds who have an interest in Latin American cultures.
  • VLAFF's audience is steadily growing. Last year's ticket sales increased by an impressive 40% over the previous year. We expect our 2009 attendance to increase by a further 15%, to 5,500.
  • VLAFF has attracted attention that extends well beyond our borders. Last year our website received over 228,000 unique visits from all over the world!

HOW DO VLAFF SPONSORS BENEFIT?

1. VLAFF SPONSORS BENEFIT FROM INCREASED PROFILE AND EXPOSURE
In 2009 we estimate that VLAFF will reach an audience of approximately 500,000 people within the Metro Vancouver area through:

  • Advertising on TV networks, radio stations & print media
  • Free advertising/promotion from media sponsors
  • Public service announcements, press releases and media screeners
  • 20 Transit Shelters Ads (In the Metro Vancouver Area)
  • Online Marketing (with approximately 228,000 hits to our website)
  • 10,000 postcards
  • 5,000 VLAFF Festival Newspapers
  • 5,000 programs
  • 1,500 posters
  • Festival database compiled of festival contacts and members who receive monthly newsletters with festiva information and upcoming events.
  • Website (www.vlaff.org): Last year we received approximately 228,000 hits from people around the world whowere interested in the festival.

2. VLAFF SPONSORS BENEFIT FROM THE POWER OF "POSITIVE BUYING"

VLAFF sponsors benefit from their association with a festival of international quality that
values the arts, diversity and multiculturalism. Sponsors have the opportunity to be front and centre as VLAFF cements its reputation for excellence, and fulfills its commitment to become a flagship feature of the arts and cultural landscape in Vancouver and beyond.

3. VLAFF SPONSORS BENEFIT FROM CUSTOM-DESIGNED SPONSORSHIP PACKAGES

VLAFF is committed to providing exclusive benefits to our highly valued sponsors. Instead of a "one size fits all" approach, we believe in working with our sponsors to design packages with sponsorship levels for businesses of all types and sizes. Sponsorship can take the form of monetary contribution or in-kind in the form of media exposure, products and services. Please contact here or call us at (604) 727-2878 to arrange a meeting to discuss a sponsorship package custommade for the unique needs of your organization.

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